Seoul, May 26 (AseanAll)  — American weekly news magazine TIME has named K-pop girl group NewJeans as one of their “2023 Next Generation Leaders”.

On May 23 local time, TIME Magazine announced their latest list of “Next Generation Leaders” for 2023, highlighting rising stars who are guiding the way to a brighter future. This year, NewJeans is named alongside stars like actress Florence Pugh, DJ Bizarrap, content creator Drew Afualo, professional golfer Matt Fitzpatrick, and more.

Time annually publishes trendsetters and trailblazers. NewJeans (Minji, Hanni, Danielle, Haerin, and Hyein) is the only K-pop artist to be named on this year’s list.

TIME said about NewJeans, “NewJeans Is Taking K-Pop—and the World—By Storm,” and “As the first girl group of Hyein’s label ADOR, they reached the global milestone much faster than any other K-Pop senior artists.”

After introducing the five members of NewJeans, TIME Magazine wrote, “A year ago, no one knew who NewJeans was. But since it dropped its first music video in August 2022, the nascent K-pop girl group—managed by the record label ADOR, a subsidiary of the South Korean entertainment behemoth HYBE, which launched boy band BTS to international acclaim—has already reached global milestones even faster than its more senior counterparts in the industry.”

They added, “Two of NewJeans’ singles stayed on the Billboard 100 for five weeks this year, and in March the band became the fastest Korean act ever to hit 1 billion streams on Spotify in just 219 days, despite having released only a handful of songs. This August, NewJeans will become the first K-pop girl group to perform at Lollapalooza.”

TIME also added, “The popularity of NewJeans is not surprising,” and cited Min Hee-jin, CEO of ADOR, as the background. CEO Min Hee-jin is a person who has made her name known by taking on the branding of many famous groups.

One of NewJeans’ strengths is how she naturally enjoys herself on stage. In an interview with TIME, the members said, “We think each of us is dancing to the music we like.” (Because of this) I think there are times when others feel it is like a freestyle.”

In addition, NewJeans said, “It is a great joy to be able to do what we really enjoy and love.” “I feel fortunate to be a part of K-pop in this era,” they said. “As long as we continue to be with each other, enjoy the stage, and make music, I look forward to everything, whatever our future holds.”