The Miss Tourism Vietnam 2026 final , themed "Vietnam Shines Bright," took place on the evening of January 10th at the San Quan Center in Sa Pa.
Phuong Linh receives the crown of Miss Tourism Vietnam 2026 - Photo: Organizing Committee
The finalists went through rounds of performances showcasing traditional Vietnamese ao dai, bikinis, and evening gowns to select the top 10.
The top 5 finalists are: Nguyen Phuong Linh ( Hanoi ), Nguyen Ngoc Yen Thi (Dong Thap), Tran My Lan (Thai Nguyen), Nguyen Huy Ngoc Bao Tran (Hai Phong), and Nguyen Nhat Linh (Hanoi).
Photo: Organizing Committee
Photo: Organizing Committee
The contestants continued to compete in the Q&A round with the same question: "What aspects of Vietnamese image and people make international tourists most fond of them? If you become Miss Tourism Vietnam 2026 , how will you spread those values to the world?"
With her clever answer, which highlighted the traditional virtues of loyalty, diligence, sacrifice, and kindness of Vietnamese women in both Vietnamese and English, contestant Nguyen Phuong Linh was crowned the winner.
She shared calmly and coherently, showing thorough preparation for the competition: "As a young person born in peacetime, I want to share with international friends the majestic Ha Long Bay, the terraced rice fields of Sa Pa, and other landmarks of our country. But most importantly, I want to share with my international friends the warm smiles of Vietnamese women, their sincerity, kindness, and hospitality."
Behind those smiles lies the indomitable strength of heroic Vietnamese mothers, women who are ready to sacrifice and endure hardship for their families and country. I am always proud and grateful for that legacy.
If I become Miss Tourism Vietnam , with the spirit of Vietnam rising strongly, we women will become stronger than ever, independent, ambitious, and dare to dream big to build the country. Because I believe that when Vietnamese women shine, Vietnam will shine."
Phuong Linh in the bikini competition - Photo: Organizing Committee
Phuong Linh during the evening gown competition - Photo: Organizing Committee
Phuong Linh in the traditional Vietnamese dress (áo dài) segment - Photo: Organizing Committee
Nguyen Phuong Linh, born in 2002, is from Hanoi and is currently pursuing a Master of Business Administration degree at the National Economics University.
Phuong Linh is 1.71m tall and has measurements of 83-62-94 (cm). She was highly regarded throughout the competition for her charming face and professional catwalk skills. In addition to the Miss title, she also received the Best Evening Gown award.
She shared her desire to impress everyone with the intellectual beauty and strong character of Generation Z, who love culture and national identity, when participating in Miss Tourism Vietnam . She hopes that Vietnamese tourism will not only be beautiful today but also truly memorable in the future.
Some contestants during the bikini performance segment - Photo: Organizing Committee
Two beauties from Hung Yen won special awards.
The title of first runner-up went to Tran My Lan, from Thai Nguyen, currently a pharmacy student at Bac Ninh Medical College. She is 1.74m tall, with measurements of 87-64-96 (cm). She also received the special award for the most beautiful skin.
The second runner-up is Nguyen Huy Ngoc Bao Tran, from Hai Phong, a graduate in environmental engineering from Hanoi University of Science and Technology. She is 1.71m tall, with measurements of 89-68-95 (cm), and was also awarded the Miss Congeniality prize.
There are also additional awards:
Talented beauty: Nguyen Nhat Linh (Hanoi)
Beauty queen with the best physique: Dang Nhat Thao (Lao Cai)
Media personality: Duong Thi Khanh Linh ( Hung Yen )
Most popular contestant: Duong Thi Khanh Linh (Hung Yen)
The beautiful woman with a lovely face: Pham Minh Phuong (Quang Ninh)
Vietnamese beauty queen in traditional Ao Dai: Nguyen Hong Mai (An Giang)
Fashionista: Nguyen Thi Thuy Chang (Phu Tho)
The Miss Tourism Vietnam pageant was first held in 2008, with Phan Thị Ngọc Diễm winning the crown. After a temporary hiatus, the competition returned in 2022 and has been held every two years ever since.
The competition aims to find an outstanding individual to assume the responsibility of Vietnam's Tourism Ambassador, representing Vietnamese women in international tourism events and activities, and further promoting the image of Vietnam, its culture, and its people to friends around the world.
Source: www.vietnam.vn
