Johor, January 4 (AseanAll)  — ASEAN Tourism Forum (ATF) 2025 will be held from 15th to 20th January 2025 in Johor, Malaysia.

Founded in 1981, the ASEAN Tourism Forum (ATF) is an annual event that showcases Southeast Asia as a unified travel destination. It brings together ministers of tourism, government representatives, corporations, and media from the ten ASEAN nations. 

The ATF includes meetings, the TRAVEX trade show, and various conferences, focusing on themes like sustainable tourism and digital transformation.

With the theme of "UNITY IN MOTION: SHAPING ASEAN'S TOURISM TOMORROW" ATF 2025 is committed to building an ASEAN tourism industry that is robust and sustainable. The forum seeks to overcome current obstacles and clear the path for a prosperous future by utilising the combined abilities and common goals of its member states.   

The Ministry of Tourism, Arts and Culture of Malaysia warmly welcomes all delegates to the ASEAN Tourism Forum (ATF) 2025, which will be held from 15th to 20th January 2025 in Johor, Malaysia. The Ministry is pleased to provide administrative notes containing meeting information and comprehensive details of administrative procedures, logistics, and requirements for all delegates to ensure an efficient meeting and visit in Johor, Malaysia.

Strategically located at the southern tip of Peninsular Malaysia, Johor is honored to host the ASEAN Tourism Forum (ATF) 2025. Known for its strategic location at the southern tip of Peninsular Malaysia, Johor serves as a vital gateway between Malaysia and its neighbouring countries, Singapore and Indonesia. The state's unique combination of rich history, diverse cultures, stunning natural landscapes, and modern attractions makes it an ideal venue for this prestigious event.

Johor's history is rooted in the Johor Sultanate,founded in the 16th century after the Malacca Sultanate's fall. As one of Malaysia's oldest monarchies, it significantly shaped the state's cultural identity. Today, the Sultan remains influential, with the Istana Bukit Serene in Johor Bahru serving as the royal residence. Johor has evolved from a trading powerhouse to a modern, industrially advanced state, preserving its cultural heritage. Visitors can experience a blend of historical charm and contemporary progress.

 ASEAN Tourism Forum (ATF) 2025 official website: https://atf2025.motac.gov.my