As Vietnam moves into 2026, the tourism sector is entering a new phase of growth shaped by global travel trends, sustainability demands, and rapid digital transformation. With worldwide interest rising and domestic Vietnam Travel activity expanding, the country is on track to strengthen its position as one of Asia’s most attractive and dynamic destinations.

1. Sustainable Travel Becomes the Core Focus

In 2026, sustainability is no longer a niche preference - it becomes a defining standard for international and domestic travelers. Vietnam’s natural wonders such as Ninh Binh, Quang Nam, Ha Giang, and Phu Quoc gain attention for their commitment to conservation and eco-friendly tourism.

Government policies supporting the Net Zero 2050 target drive new initiatives: reducing plastic waste in hotels, expanding nature-based community tourism, and promoting eco-conscious trekking and exploration. These efforts reinforce Vietnam’s global image as a green, responsible, and forward-thinking destination.

Ha Long Bay is known as the Northern tourist   Photo source:AseanAll

2. Experience-Centered Tourism: “Travel Deeper”

Tourists now seek meaningful, immersive activities that connect them with authentic Vietnamese culture and daily life. This shift fuels strong demand for experiential Vietnam Tour Package, including:

     • farming and rice-harvesting experiences

     • local cooking classes and culinary workshops

     • craft making such as Bat Trang pottery and ethnic weaving

     • guided explorations of night markets and traditional villages

This trend encourages communities to develop signature cultural activities, enrich local identity, and create more valuable and memorable tourism offerings.

3. Smart Tourism and AI Integration Accelerate

Digital innovation continues to reshape Vietnam Travel experiences. In 2026, artificial intelligence becomes a central tool for personalized itinerary planning, while big data supports more accurate customer insights and service optimization.

Major destinations - Da Nang, Ho Chi Minh City, Ha Long, and Hanoi - are expanding smart tourism solutions such as:

     • 3D digital city maps

     • contactless e-ticketing

     • AI-driven travel support

     • virtual and augmented reality at cultural sites

These advancements modernize Vietnam Tour experiences and narrow the gap between Vietnam and global tourism leaders.

Hoi An is among Asia’s top picturesque towns  Photo source:AseanAll

4. Wellness and Luxury Retreat Tourism Rise Strongly

Wellness tourism shows exceptional growth as travelers increasingly prioritize health, mindfulness, and relaxation. Vietnam’s natural resources - from hot springs and beaches to mountains and forest resorts - make it ideal for meditation retreats, yoga programs, detox therapies, and spa-focused vacations.

Destinations like Phu Quoc, Nha Trang, Quy Nhon, Da Lat, and Thanh Hoa continue evolving into regional wellness centers attracting guests from Europe, Korea, Japan, and beyond.

5. Vietnam Tourist: A Modern, Trusted Travel Brand

Amid shifting trends in Vietnam tourism, Vietnam Tourist stands out as a leading Vietnamese brand delivering curated, high-quality, and experience-driven journeys. With the mission “Premium Experiences - Personalized Journeys - Responsible Travel,” Vietnam Tourist specializes in cultural discovery, nature exploration, culinary experiences, and premium Vietnam Tour packages. The brand integrates smart technology to help travelers customize itineraries while maintaining strong commitments to sustainability and community support - contributing to Vietnam’s image as a world-class destination.

VIETNAM TOURIST

Address: P2-12A Eastern Park, Hanoi Garden City, Long Bien Ward, Hanoi City – Vietnam

Email: [email protected]

Phone/WhatsApp: +84 862 172 939

Source：Vietnam National Authority of Tourism