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Published: 07 January,2025 | Updated: 07 January,2025
Malaysia aims to be a premium travel destination, says Malaysian PM

Kuala lumpur, January 6 (AseanAll)  — On January 6,2025, Malaysian Prime Minister Datuk Seri Anwar Ibrahim officially launched the Visit Malaysia 2026 logo at the Hangar 6, MAB Engineering, Sepang, marking a bold step in Malaysia’s effort to attract 35.6 million tourists by 2026,according to Malaysian media Astro AWANI.

Malaysia aims to welcome 35.6 million tourists by 2026, generating an expected revenue of RM147.1 billion, says Prime Minister Datuk Seri Anwar Ibrahim. Photo from Anwar Ibrahim's Facebook.

During the unveiling of the Visit Malaysia 2026 logo, Anwar Ibrahim focused on four main themes: ecotourism and sustainability, unique Malaysian attractions, cultural diversity in Malaysia, and partnerships and collaborations.

Malaysia aims to welcome 35.6 million tourists by 2026, generating an expected revenue of RM147.1 billion, says Prime Minister Datuk Seri Anwar Ibrahim. Photo from Anwar Ibrahim's Facebook.

Anwar Ibrahim spoke of his goals for Malaysia to become a premium global tourist destination while keeping in line with the ethos of Malaysia MADANI, placing sustainability at the forefront of the endeavour.

The figures mentioned are ambitious, but Anwar believed they are possible, pragmatic and within grasp.

Malaysia aims to welcome 35.6 million tourists by 2026, generating an expected revenue of RM147.1 billion, which the Government plans to siphon into various sectors usually synonymous with the tourism industry for their benefit, creating a cycle of success and profit.

Visit Malaysia 2026 logo.   Photo source:Malaysia Tourism Promotion Board (MTPB)

Pausing to lighten the mood, Anwar playfully ribbed the Ministry of Tourism of Malaysia, saying that their ‘role is to get money, not ask for money,’ eliciting a rumble of laughter from the audience.

Anwar then continued to laud collaborations among federal and state governments, government-linked investment companies (GLICs), private sectors, and local communities.

He commended the efforts by certain states particularly Willayah Persekutuan in promoting local tourism, citing that their performance has been exemplary in light of this grand initiative.

As Malaysia prepares for an unprecedented few years in tourism, Anwar hopes that cultural pride, sustainable values, and inclusive collective vision and action will be at the helm of Malaysia’s global appeal.